The Formula for the Perfect Face
Beauty – everyone has different preferences making it a difficult thing to quantify. However scientists believe that phi, sometimes known as the divine proportion or golden ratio, (a ratio of 1:1.618) is the standard for a beautiful face.
Phi has long been known as a ratio that produces pleasing aesthetic results – artists and architects have long used it in their creative work – therefore it comes as no surprise that we tend to find faces with phi proportions beautiful.